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WhatsApp lead follow-up and test-drive booking for showrooms in Salem

Mathankumar K, Playbot Pro, Salem 3 min read

A Salem showroom gets its enquiries from Instagram reels and Facebook ads, and loses half of them because the message landed on a salesman's phone on his day off. Playbot brings every ad enquiry into one pipeline with the campaign attached, books the test drive as an appointment with a reminder, and keeps the service and EMI messages going after the sale.

What it does
Ad enquiries into a lead pipeline with the campaign attached; model and variant questions answered by a bot; test-drive bookings with reminders; service-due and EMI-due templates after the sale
Who it suits
Two-wheeler and car showrooms, used-vehicle dealers, EV dealers, tractor dealers in Attur and Mettur, accessory and tyre shops
Where
Salem city and every taluk of the district; buyers from Namakkal, Dharmapuri and Krishnagiri
Setup
Same day on your own WhatsApp Business number
Trial
14 days free, no credit card
Languages
Tamil, English and more; the bot replies in the language the customer writes in

From the ad to the pipeline

A click-to-WhatsApp ad opens the chat with the ad and the campaign attached, so the enquiry arrives knowing which model the buyer saw. The bot asks the model, the variant and the budget, answers on-road price and offers from the catalog, and puts the lead in the pipeline at "enquiry". The Meta Conversions API sends the booking back to Meta so the ad learns which creative produced showroom visits, not just messages.

The test drive, booked and reminded

A test drive is an appointment on a salesman's calendar, with the model as the service. The buyer picks the slot in the chat, gets the confirmation with the showroom map pin, and a reminder that morning. The salesman sees his day on Google Calendar. A no-show gets a template the next day with a rebook link.

Finance, documents and the follow-up

A flow takes the documents list and the EMI preference; the finance desk sees it in the inbox; the lead moves through "finance", "booked" and "delivered" stages that the owner can see on one screen every evening.

After the sale: service and EMI

Service-due reminders go out as templates at the interval you set; the booking for the service slot happens in the same chat. EMI-due reminders go out monthly with a payment link where you collect in-house. Festival offers go as a broadcast to customers who opted in.

What it costs

The Playbot plan plus Meta's charge per template message. A showroom sending a reminder and a service message per customer spends a few rupees per customer a year. Plans are on the pricing page; the trial is 14 days.

Service areas: Salem district

Headquarters Salem. 14 taluks, all on the same plans and support:

  • Salem
  • Salem West
  • Salem South
  • Yercaud
  • Valapady
  • Attur
  • Gangavalli
  • Pethanaickenpalayam
  • Thalaivasal
  • Mettur
  • Omalur
  • Kadayampatti
  • Sankari
  • Edappadi

Questions we get asked

Can each salesman get only his own leads?

Yes. Assignment rules route by model, by language or round-robin, and each salesman sees only his chats; the owner sees all.

Can we see which ad produced the sale?

Yes. The campaign stays on the lead through every stage, and the Conversions API reports the booking back to Meta.

Does it work for a used-vehicle dealer with a changing stock?

Yes. The catalog can be updated from a sheet, so the stock list changes in a minute.

Is the office nearby?

Yes. Playbot is built in Salem; on-site setup is a phone call away.